What is a Landing Page?
InDigital marketing, a landing page is also known as a “lead capture page” or a “lander”, or a “destination page”, which is a single web page that appears in response to clicking the particular link from the search result. The landing page will usually display directed sales copy that is a logical extension of the advertisement.
Landing pages are made to different offers that are essential for providing a quality experience for visitors and driving conversions with a focused message that matches each user’s need. So before building a Landing page template, there are some notable things that designer must know to get more conversions using his design.
What makes a great landing page?
What are all the points to be noted for building a landing page?
We’ll walk you through what you need to know to make it happen!!!
1. Understand the Goal:
In this ideal and competitive digital world, people search for more online products and prefer more online transactions, so the goal for creating landing pages is to understand and answer these valuable questions to create an effective landing page.
What would visitors do upon reaching your landing page?
Would they buy something? Fill out a form?
Sign up for a newsletter?
Download an eBook?
The first step for any strategy is determining goals. We have to define conversions before we track conversions.
2. Know your competitor:
Designers must know the answers to these following questions.
Whom are we competing with?
What are they doing?
What is their Success key point?
What are their drawbacks?
How can I copy their success?
Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow the same.
3. Understand your Audience:
We have to understand the audience hopes, dreams, and aspirations? Though it looks like a silly thing, it’s true to some degree – the better we understand our audience, the more we can get their wants and needs. Only if we understand our customer we can satisfy them 100 % unless it is so difficult to bring customer happy with our product. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. So get in our audience’s head and start doing your mind Layout.
4. Know how they know you:
Since we have different customers along from google, twitter, and facebook and many other social media websites etc. We have to modify our message from one customer to others, each prefers in a peculiar way. Online Businesses with more landing pages (30+) will generate 7x more leads than those with only a minimum number of landing pages, so these landing pages would get less value compared to them with more and they gain a lot of money. Ideally, we want a perfect and standard landing page for each ad group, but this is a pretty heavy process, so start where we can proceed. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Checklists for Designing a Landing Page with more conversion rate
Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive and Great landing pages.
1. Short, Sweet, and Precise
A landing page should offer all the necessary information, but not so much as to collapse (and as a result, drive away) the visitor. Provide the essential and basic information that will interest our audience and nothing more.
2. Provide high-quality content that inspires confidence
Content is the King in the website page that attracts the visitors. So Provide Rich, useful, qualified and real content and relevant too. Good, confident content inspires trust.
3. Clear Pathway
Great landing pages keep careful note of all pathways entering and leaving their page. There should not be too much clumsiness in the link that leads the visitors to their desired pathway. It’s important that you limit exit points (in this case, hyperlinks) leaving your page. The goal is to filter the visitors down their desired pathway, and the links should be used sparingly.
4. Clear Call to Action
Call to actions can be present in the Top headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no confusion for the visitors to do what next steps and exactly what you want them to do in big, bold text. For example Kajabi style marketing, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
5. Strong Headlines
Mostly great landing pages use the main headline to confirm the visitor’s offer and use a subheading for more explanation about their product or value proposition. An example might be, “Free Facebook Marketing EBook (headline), Learn how to get more Facebook followers, likes, and engagement from our marketing gurus (subheading).
6. Catchy words
Accordingly, Kiss Metrics suggests using specific “hypnotic” words to have many views of visitors. Using the word “you” make your copy feel personal and intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these reasonable and worthy words on your landing page.
7. Concern about the visitor
Don’t bore the visitor by explaining too much about yourself (The truth is, visitors, don’t care about your goals or your aspirations). They’re only looking out for what you can do for them and how you can improve their life.
8. Use Videos
Video landing pages can make complex products more accessible and understandable and entertain your visitors at the same time.
9. Awesome offer
The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users namely some discounts and flat free offer for some particular debit or credit cards and specify adding points to their cards and that’s what they actually desire. Broadcast why your offer rocks and you’re good to go.
10. Easy to read at a quick glance
It’s absolutely vital that the visitors will capture the essence of your offer with a quick glance, so it’s estimated to have about 8 seconds to convince users to stay on your page. When building a landing page, make it easy to scan by highlighting your main point in the headline while using subheadings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild, visitors frantic animals looking for a quick meal, so serve it up fast!
11. Relevant, quality images
Bright, eye-catching images make for a more attractive page and a better user experience overall present visitor’s desire in a pictorial manner.