Last Updated : March 18th, 2021
Writing a blog post is not at all a matter of fact. Promoting it to the right audience at the maximum level is really a hectic thing. You know you have to do a lot of things to make your blog post a successful one. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you’ve also got to make sure you’re promoting them correctly so they get in front of people who could become your subscribers, and maybe even your customers.
If you want to know how to promote your blog posts then you must know something about the basics of Content Marketing. Not going deeper I’m giving you the 4-C’s of Content Marketing which is framed by Ryan Hanley.
So let’s get into our topic…
How to promote your blog post for free?
=> 1. How to Promote the blog post via Email Marketing :
Money is in the List. So place a simple mail on short description about your blog post & redirect them to your blog post. Remember one thing on Email marketing to make it work two main factors are there…
=> Choosing the best Email Marketing Tool
=> Choosing the best subject-Line for your Email
Don’t always go with template based Email. Just start from scratch. Use a simple Email that has just content which is valuable to your audience and which has the power to make them as your customers.
Engage your readers (or customers) where they are already spending time. Respond to their questions, suggest resources, add value every time you log in or visit the site.
Find a forum, or a similar site that carries your target audience, become part of the community, add value back, and then begin to submit your own high-quality content.
2. Publish a long & Quality Blog post :
Even if your blog post is as much of quality, It must have at least minimum of 900-words with appropriate images or infographics. Research has shown that Google and other search engines give preference to longer, comprehensive articles; research by serpIQ that analyzed top 10 results for over 20,000 keywords came to the conclusion that Google ranks content that has more than 2,000 words better than content with fewer words.
Research by Buzzsumo, in a partnership with Moz, which analyzed over 1 million articles, found that articles that are 3,000 – 10,000 words get twice as many shares and 3 times the links content that have fewer than 1,000 words get. The screenshot below shows the average shares and links articles analyzed get based on their word count:
In the Neil Patel article we referenced earlier, he also reveals that one of the top reasons why his blogs get a lot of traffic is because he writes in-depth and comprehensive articles; the average article on Neil’s blog ranges from 4,000 to 8,000 words, and the result is that he ranks for lots of long-tail keywords, which leads to significant traffic on the long run.
3. How to Promote the blog post using Social Media :
Use min. 3 platforms consistently to promote the blog posts. Specifically Facebook, Instagram & Pinterest.
You may also like: How to generate more leads?
4. How to promote your Blog post without any paid ads :
5. Comment on Relevant Authority Blogs :
Think like a Problogger. Spot out the top 10 authority blogs from your niche & keep commenting on those author’s article. Appreciate their work honestly & also say that “Hey you know I have some additional points, Chk out this article & give a backlink to your blog post.
6. Treat your Blog as a Magazine (Post it in a Scheduled manner to promote your blog post):
The other thing you have to do was to create a calendar that should be followed closely to make sure that new posts were going out every week and we didn’t fall behind. Even on my blog, I scheduled max. 2 articles/week. After making some research I’m planning to write one lengthy article/ week. That too has to be published every Monday 6 am (IST).
A regular schedule post will make your strategy above doubly effective. In fact, if you’re not publishing regularly or at least with a consistent rhythm many of the tactics above will fall flat or produce few results to promote your blog post.
7. Guest Blogging:
One of the fastest ways to grow your blog is by writing for other people’s blogs; in other words, you can look for a blog that is much bigger than yours and write an article for that blog. You’ll be allowed to have a bio that includes a link to your site in your guest post. This can result in a lot of traffic for you. Also which helps in Lead generation
To make guest blogging work, try to only guest blog on blogs that are more popular than yours; look for blogs with tens, or hundreds, of thousands of subscribers and submit your guest post to them.
8. Promote your blog post using Quora:
Just Login to Quora & type the Phrase keyword that you want to promote about.
Here I type “How to Promote Blog Post” & look at the results…
You can click any of the questions & just type few words on giving some value & place a backLink to your blog post.
9. Publish more articles to promote your blog post easily:
So here the concept is very simple. The more articles you have on your blog. That will be easy to Interlink and promote your blog post easily and faster manner. No matter your niche, research has shown that publishing more content will always lead to an increase in traffic for you; increase your content frequency to 2 or more articles a week, and you’ll notice a significant increase in traffic to your blog.
10. Interview with other bloggers via Podcast
This method will double promote your blog post. As because you are covering about an Influencer who is similar to you in your niche. And ask them to mail to their Email list about the article.
Do you think they will Ignore //? Absolutely no. It’s a WIN-WIN concept, my friend.
11. Include Social Share Buttons on Your Blog:
Many bloggers fail to include social sharing buttons on their blogs and this is costing these bloggers social shares, exposure, and traffic. While it is not clear to what extent, research shows that adding social share buttons to your page will lead to more shares of your content and as a result increased traffic.
12. Promote your Blog post using ChatBots:
Yup. Its a messenger marketing which is a trending one. This has a 5x speed in Open rates. 2x in Click Rates.
This was an old record. But I made 3 clicks in just 5mts
13. Go LIVE:
Whether it is any platform. Facebook / Instagram. Give a short valuable info about the blog post & give them the direction to the blog post. You can still hide your face behind the Post & still say you as a blogger. Come out of your shyness & start now. Look at the statistics chart of LIVE streamings on all platforms from Statista.
14. Submit To Syndication Networks:
There are entire networks dedicated to sharing content in the blogging/Internet Marketing/Network Marketing space.
Here is a couple of them:
15. Promote your blog post using Scoop.It
Scoop.It is a free content curation site that allows you to submit your blog posts to your profile. As well as sharing your blog posts with your own Scoop.It profile, you can ‘suggest’ them to other users.
A simple way to promote your posts is to find a couple of relevant Scoop.It users that share content on the same subject as your blog post, and suggest your post to them.
It’s very easy and very effective at creating short bursts of traffic.
16. Video Marketing:
Just look at this video. I made this video after 10days of publishing the article and get more than 320+unique visitors & generated 30+ Leads. This method is a simple way of Outreaching the additional set of audience.
Posted by Ranjith Baskaran on Sunday, May 20, 2018
17. Promote using medium.com:
Medium is an online publishing platform. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host.
Chk out the screen-shot. It’s a glimpse of my medium portal. If you are writing a blog post of 2000+, You can just pinpoint the main 500+ words & you can give the backLink to the main article.
18. Link To Top Influencers in your Niche
Linking out to ‘influencers’ is one of the easiest ways to gain free backlinks and traffic.
When you publish a long blog post, link to 3+ relevant blog posts written by other people. You can find popular posts to link to by using a tool called Buzzsumo.
Sometimes, these influential bloggers will read your post, share it or even link to it. Without you doing anything, and with a few extra steps below you can increase the organic traffic.
19. Turn Your Post Into A PDF And Upload To Document Sharing Sites:
Document sharing sites rank highly in Google and can provide easy backlinks that increase your rankings.
Turn your blog post into a PDF, add a link to your post within the PDF and upload it to these sites:
20. Upload To multiple-Video Sharing Sites:
Videos are powerful. They rank highly in the search engines and can create a flood of referral traffic to your blog.
Create a short video about your blog post, link to the post in your video description and upload it to these video sites:
- Crackle & so on…
21. Promote using Infographics:
Using a free tool like http://piktochart.com, you can create an infographic about your blog post.
This helps you in two ways.
One, you can add the infographic to your blog post to make it more engaging. Two, you can submit the infographic to these directories for free links: